Sony Computer Entertainment Europe. Sony Computer Entertainment Europe (SCEE) is based in London and is responsible for distribution, marketing and sales of PLAYSTATION ® 3, PlayStation ® 2, PSP ™ (PlayStation ® Portable) and PlayStation ® Network. The company operations cover 99 countries in Europe, Middle East, Australia and Oceania. In collaboration with the regional representative of SCEE, we have developed marketing and PR strategy for Bulgaria. We are also working on improvement of distribution and retail presence of Playstation products, shop-in-shop projects, product placement planograms etc.
Audio Arte. Audio Arte is specialized in design and supply of very high quality Audio and Video equipment, video-conferencing systems, control and automation, home cinema, high-end HiFi etc. We have taken the overall marketing of Audio Arte - developing marketing strategy and plans for individual categories and brands from their product portfolio. We coordinate the work with specialized media, provide articles and texts, change and upgrade of company website, fairs and exhibitions, photography, graphic and printed materials etc.
Sony Centres. With our network of contacts and long experience in product marketing, we have been consulting the company operating both Sony Centers in Sofia on purchasing a number of specialized accessories and products offered in their outlets.
Technopark Yana. Tehnopark Yana was developed as a technology centre for companies working in the field of modern heating, energy saving and air-conditioning systems. We were invited to develop their strategy for future business development of this site. After a comprehensive situational and SWAT analysis we have proposed a business development strategy, action plan and budget framework. Subsequently, we have presented the project to their foreign partners for co-financing.
Club Marmalad. Club Marmalad is one of the most popular clubs and restaurants in Plovdiv. In order to keep it's fresh and unique style, the club changes elements of the interior design on a regular basis. We were invited to replace the interior photography of the main restaurant and bar area. After taking a closer look at their customer profile we have proposed a design concept, organized shooting and post-processing and supplied photos ready to print. Part of the photography from the shoot were later used for other printed materials and menus. Based on the success of the first project, we have developed a second one, which was used for 5-th anniversary of the opening of the club.
Arhihol. Arhihol is an architectural design studio that has developed a number of retail outlets, bars, restaurants etc. As part of their overall strategy to provide a full service to their customers, we have worked together on the development of certain projects, taking over the marketing and merchandising side of the retail design. This includes profiling the target audience, look-and-feel, branding, naming, customer flow, allocation of product groups, merchandising plans etc.